Wednesday, February 20, 2013

Tribal Inspiration

Prints and patterns were a fashion favorite on the runways for spring and at Anna & Alice, we couldn't agree more! Taking bohemian inspiration, Mara Hoffman knows prints! Show off your vibrant side with bold colors, ikat patterns, and exotic shapes! Mara's collection is timeless, but not for the novice when it comes to color and eye-catching edge.

Mara Hoffman was born in Buffalo, New York and is now a New York city based fashion designer. She graduated from Parsons School of Design and studied at Central Saint Marins College of Art and Design in London before launching her first ready-to-ear collection in 2000. Beginning with one of a kind pieces, she often hand-dyed her fabrics and adorned the garments with African inspired touches. In 2005 she began to focus on dramatic designs and from there, her unique prints began to define the collection. In 2008 she launched her swimwear collection, which followed the trend of funky and urban pops of color and design. Hoffman's designs continue to evolve creatively with her team in Manhattan where she draws her inspiration from her affinity for travel, nature, mythology and magic!

Her style is dramatic, but her clothes are function with everything from a flowing swim cover-up to a long gown adorned with a heavily beaded neckline. Her use of color and tribal inspiration create fearless designs. Lovers of the line include Rihanna and Kim Kardashion! As warmer weather slowly arrives, this is the perfect time to experiment and drape yourself with this show-stopping collection!




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