Tuesday, June 19, 2012

Joie

Since its inception in 2001, Joie has successfully filled a void in the contemporary market. Unlike other brands, which are classification driven and offer single items such as denim or graphic tees, Joie provides the modern, fashion savvy customer with a global wardrobe. Though the company got its start with signature cargos, today it's best known for offering feminine tops, dresses and cashmere sweaters. The Joie concept has always been "Casual, Comfortable and Luxurious." Therefore, each piece that is designed encompasses a balance of these three elements...one cannot exist without the other. Headquartered in a loft in downtown Los Angeles, the goal is to continue success while progressively evolving the brand.

We have selected our favorite pieces from the Joie line to carry in the store. These include silk tops, every day soft tees, and classic summer dresses. The tops can easily be thrown on with a pair of our Rag and Bone jeans in all different colors or one of our newest BB Dakota skirts! Our metallic Dolce Vita gladiator sandals are the perfect finish to a summer chic outfit! 

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